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To sell is human [Selling] 
Posted on January 10, 2013 @ 08:12:00 AM by Paul Meagher

Daniel H. Pink is the author of a new book on the art and science of selling called "To Sell Is Human".

Nora Young, host of the excellent CBC radio program "Spark", recently interviewed Daniel Pink about his new book. That interview offers some new social science research on what sales is and what it takes to be a good salesperson. Listen to the first part of the Selling, Triving, and Developing podcast to learn more about this research. Even if you are not technically in "sales", Daniel argues that white collar workers are spending more and more of their day involved in sales activities. In fact, some companies generate large amounts of revenue without having a dedicated sales force. In such companies "nobody is in sales, because everyone is in sales". Sales, of course, is central to being a successful entrepreneur so I encourage you to listen to this podcast if you have not already done so.

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